I'm really fascinated by the success of MMOs aimed at kids — both in terms of their current (and potential) earning power, as well as the attachment people have to them. Club Penguin has been a massive success, and GamesIndustry.biz chatted with Lane Merrifield, one of the co-founders and current general manager, on Disney, the business model, MMOs for kids, and the birth of Club Penguin. Asked whether or not the success of CP was a surprise, Merrifield had this to say:
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