Absolutely, I'd be silly if I said I wasn't. We built this for our kids - I mean we built it scalable, and part of why we didn't have any VC money, no investors, was because we didn't build it as a business - we built it as a side project.

Lance, another of the partners - his oldest child and mine are about three months apart, and we were talking about how they were learning to use the mouse, starting to use the computer and the internet.

And it was that dialogue, and some technologies that Lance had been working on that really was the birth of Club Penguin. So a lot of this has come as a surprise.

I think there's a tendency to brush off these niche games since they're not 'serious' MMOs — even though they've done an incredible job of pulling in the subscribers with reasonably limited advertising and so on. Where will these types of games go from here — and their players? Club Penguin player today, WoW addict in a decade? I guess time will tell.

MMO Week: Club Penguin [GamesIndustry.biz via PlayNoEvil]