Wii Fit's a guaranteed hit. In no way will it not sell millions of copies. So competitors (or imitators, if you're not feeling so kind) are bound to spring up. First off the bat? EA, of course, with EA Sports' boss Peter Moore identifying a gap in the market Wii Fit may not be addressing: bored women.
We're watching very closely what the Wii Fit board does. We think we have to have a role to play with that mum - the kids have gone to school, she's got 45 minutes on her own, the Wii is there, it's the first console she's ever liked because she can do things herself. And we're working on stuff, trying to work out how we can use EA Sports applications there.Easy Peter, she's not getting out of making hubby's lunch that easily. In terms of differentiating it from Nintendo's product, he's quick to point out any potential (well, inevitable) EA Sports Fit would be based more on what he calls "Western" fitness - as in stuff to make you sweat - rather than what he calls Wii Fit's "Eastern" fitness. Like stuff that has you sitting perfectly still.
EA making Wii fitness game [Eurogamer]







Comments
i dont think that "it's the first console she's ever liked because she can do things herself." is very accurate. i think an edit to "it's the first console she's ever liked because she doesn't feel socially ostracized for using it" is a bit better.
I just can't buy EA's words on it's integrity anymore.
Sometimes, I really do want to genuinely believe EA is really trying to ease the mum's and the baby boomers into the videogame medium.
But it awfully sounds like " How can we cash in?"
Games?, forget it. Why don't you have Stop and Shop integrated with the Wii for a live update of general groceries/sales/ and a virtual basket. That will be an excellent way to save that 45 minutes and some fun.
I love how the Wii has become, "hey look I can do what I could do in real life in a video game!" Except without meeting new people and getting out of the house. The saddest part is people are buying into it.
Part of that sounded like the beginning of a piece of erotic literature... and that was before they mentioned the Wii.
:o
@Replica23: At least it's better than "doing what you could do in a video game in real life". Like say kill cops and hijack cars.
I'm not a perv, but that quote sounds like an idea for a female masturbation game.
@PatMan33:
Ah, so I'm not alone in thinking that!
Pheww
Don't be irrational Luke. I'm sure the Wii Fit board can easily fit within the confines of the kitchen. They just need a minigame that relates to its target demographic. Something that measures a woman's ability to stay on her feet after working ten hours, because her husband is too lazy to get off the couch and make his own goddamn dinner.
@Fyren: It took you this long to realize that EA has no integrity? They are the Borg of the corporate world, for God's sake. And Peter Moore is the new Borg Queen.
@CountingConflict: lololol, except the feminist part. bitch should get a job!
@Replica23: Hey, I like playing Virtual Yard Work simulator!
that girl on the pic is hot.
Do I need to do my feminist troll bit here? It seems most of you already know that most women in America work (and that it's highly unusual if they don't). We all have huge debts, and families are expensive. If she has kids, she's probably got a job, too.
Blegh. I was never interested to begin with.
Love the graphic, by the way.
Well, now I know who to blame if I get home tonight and my dinner isn't on the table.
It sucks how women can't "do things" themselves on other consoles.
Wait a second, WTF?
@phicaluk:
Peter Moore?
@Cola82: Don't need to get on the feminist troll bit. Everyone here realizes that there's something terribly wrong with the statement there.
I had 5th graders at work discussing the game industry with more accuracy than this person apparently sees it....
Clearly, all those homemakers will leap at the chance to stop laying about the couch, watching their soaps and eating bon bons for the chance to engage in a lighthearted electronic fitness regime simple enough for even a housewife to understand!
Or, put more abruptly: Hey, Moore! The fifties called, and want their stereotypes back!
Housewife: I'm bored
Wii: Shake for me girl, I wanna be your backdoor man!
Yep, I see the potential for a whole lotta love here.
You know what else they have for bored women? Horny cable guys. And plumbers. And pool boys. And pizza men. And field workers. And son's best friends.
It's ingenius.
And how is "board Women" not covered by Wii Fit?
"the kids have gone to school, she's got 45 minutes on her own, the Wii is there, it's the first console she's ever liked because she can do things herself."
Usually that's when the hot little milf pulls out the ol' vibrator and...does things herself.
@Mr. Fap☆Fap!:
Good 'ol Mr. Fap Fap. Can always rely on him to put the naughty stuff in perspective.
This is so not good, i'm just glad my Mom hasn't started playing the Wii. We had to get rid of our NES because she couldn't stop playing Super Mario Bros. 3 and didn't get any sleep. Oh the horrors of my childhood.
is that Selma Blair?
it's the first console she's ever liked because she can do things herself
Screw you, Peter Moore. Not only are you delusional about what the typical woman's day is like, but you apparently think we're a half-step ahead of being a complete electronics moron, as well.
Way to talk down to your potential customers, jerk. One more game on my "do not buy" list.
Fuck you, EA. What a bunch of sexist bastards.
Hey it's the 50's!
OMG!!!! I can do it by myself???
Beth: We have a great section of...do it yourself.
Andy: Do you like to..."do it yourself"?
But... but... It has buttons! And it glows! It makes my little female brain hurt! T_T
Better stick with the 360, then.
@Ajh: It makes me happy to know that. =D
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