Looks like those SCE Australia reports were spot-on. At yesterday's SCEE event in London, Sony announced that PlayTV - Sony Europe's HDTV tuner & recorder for the PS3 - would be launching in Europe sometime in September, for the price of €99/£80. No idea how well this kind of thing will do at market (it's an awful lot of money considering it's skimming off your PS3's HDD), but as someone yet to fork out for a HD tuner for my own TV, I'll be keeping an eye on it later this year regardless.
PlayTV Dated, Priced [Next-Gen]

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