XD That's brilliant! "stop killing hookers for a day and buy your mom something from Target!"

Simply awesome. I know my mom would love to kill some hookers.

I <3 Target. Nobody in line when I got the game, and I got a skin for my PS3 with the GTA IV skyline :D

My mom write murder mysteries and is always thinking up new and interesting ways to kill people. If she weren't completely indifferent to GTA, she'd probably be more amused by Target's chutzpah than anything.

I don't know what to say.....marketing at it's best?

Haha, It's so true I have my mothers day card and gift sitting on my desk waiting to be mailed but I'm playing GTA4 intend of doing it.

Man-children take care of their mothers.

whats even worse, is gamestop has a 'gift' ideas for mothers day ad....

Can't wait to teach my mom how to pick up hookers and then get her money back by killing them afterwards. Great bonding. Thanks target! Who said casual gaming was the way to go? lol

Mother's day was yesterday over here. My mom is too busy/amused with Wii Fit to notice anything else im doing, so its ok for me to go out, buy a 360 and GTAIV. No one will notice.

But it's from TERGET! I'm going to get her some of those soaps with real oatmeal so she can put them in a wire basket on her bathroom shelf.

Oh wait, my credit card was denied. Just kidding IT'S APPROVED!

Best SNL skit ever.

Hilarious!

Ugh. If I'm going to honor my mother, it will not be with some cheap, chinese-made trinket purchased in a pack of 3 from some retailer that's still trying to bolster sales that have been less-than-stellar since Thanksgiving. Furthermore, while I have not yet picked up GTA IV, when I do so it will most definitely not be from this shady, opportunistic retailer.

Mother's day? Bah humbug.

But, May 11th isn't mother's day.

Hookers are mothers too.

@Evil Stick Man:Where would you plan on picking up GTA from? Best Buy? Gamestop? There are no small video game retailers anymore.

I consider Target the lesser of two evils (gamestop)

@Gambia: Uh, yes it is.

My only hope is that Mrs. Fahey's Mom comments on this story.

That is all.

Wait till M.A.D.D. sees this...

I was totally looking for someone to suggest buying my mom a copy of GTA4.

@Gambia: in the US it is, at least.

Bahahahaha! Fantastic, Target!

@Daymonster: There's a very small retailer here in central IL called "The Gamer's Sanctuary" - they have less selection than wally world or Gamestop, but I'd rather order through them and have them get it delivered than get it right now from the bigger national evils. Just to support a friend of my wife's family and the greater endeavor of a local games retailer.

Very classy!

Dumb add. Funny thing is, as a mom, that's probably what I'll be playing that day! ha ha. With my kids playing something else in the other room, of course!

@Daymonster: I'd probably nab it off amazon or some other online retailer. I try to avoid the brick and mortar as much as I can anyway.

That's it! This Mother's Day I'm going to let my mom play GTA IV with me! Thank you Target!

Well, since Jackie boy sent a love letter to the mother of a Take Two exec, I suppose there is a weird symmetry in effect here:

"Happy Mother's day, Mrs. Zelnick, which this year is May 11, two weeks after your son unleashes porn and violence upon other mothers' boys. I'm sure you're very proud."

[blog.wired.com]

Jack Thompson, jack ass, what's the difference?

Don't worry Target. I've finished the game yesterday so I've all the time of the world on Mothers Day.

Ha! Just for that, I'll buy my mother something from Zales!

Reminds me of that WW2 poster: "Keep mum, she's not so dumb"

@Gambia: It's a different date on America, here in Mexico it's on may 10.

Awesome publicity, this is why i love Target :D

Hopefully Niko doesn't forget to write his Mother an email.

Target is good for games. I went there launch day for GTA and they had 15+ in stock at 6pm. I was able to find an adult to get it for me, which was great, cause GTA 4 kicks ass.
For anyone who is under 17, blockbuster lets you buy M games if you know the name of an account holder.

Target = <3

Thats excellent. I would love to get GTA4 as a mothersday gift:)