I hope the actual creators reap most of the benefits, but if it was developed at Oxford, using their research/technology, then they do deserve some of the profit.

The British are going to take over vidya gaming...aren't they? Rareware had the chance years ago, now Euphoria!? Oh noes.

Hey, we can only hope. At least then we'd get stuff released at a decent rate.

Very much off topic but there was another game that was going to use Euphoria, wasn't there? That Indiana Jones game? What happened to it?

Even a tiny part of £200 (that's $308 in real money kids) is still a lot :) I wonder how they worked out the licensing. According to this "Good" write-up it sounds like royalties may be involved. I always assumed middleware in the game industry was based on a flat fee. I regret not having many ways of finding pricing on high ticket items such as these but it's awesome to see people's hard work pay off :)

@okenny :): $308 million that is and it seems kinda small compared to other projections. I wonder if that's the net-profit figure... still seems kinda small even. ~$60 * 12 million units is about more money then I have D: (~$720 million).

@Drake Lake: It's still in development.

@okenny :): Try $394.

This is awesome, I didn't even know this info. Owen, keep up the great work. I believe that students do the most innovative work because they are not subject to profit driven motives.

I think the most impressive looking game that's going to use this technology is the football one (US football). I think it was called Backbreaker.

I study zoology...do I get money?

:(

Actualy, I can't wait to see how my project on the crayfish immune system effects gaming in the future.
Realistic river ecosystems in GTA V. It's gonna be big.

@Flippy_D: Are you implying the British make and release video games faster than other countries?

@Syril: you are right... I used the euro conversion rate :( Thanks for that. :)

@TK423: I think he's implying in terms of video game releases, the British get fucked often and deeply on time, in the wallet, and in the ass :(

EXHIBIT A:

+ Watch video

@okenny :): no.

The Euphoria physics engine is the single best technological advance to come out of this generation of gaming

Thats great, but I thought the Euphoria engine could have been a little smoother. Its produced some cool animations but also has some wonky stuff going on (characters falling and instantly being standing again). I guess GTA4 just has so much going on on-screen at once they had to cut corners.

Clearly the game's dynamic animation is not as smooth as the demo videos Natural Motion has released. But it still looks better than the canned animations in say, Saint's Row, so I guess I can't complain.

Thats fantastic for the students who developed it, I hope that will be me in a few years :)

@okenny :): Awesome. Now I'll never be able to untighten my sphincter.

Well, I see Oxford making alot of money off of that now, because the Euphoria engine is the best physics engine I've ever seen.

@Draig: Fighting off giant enemy crawdads for Maximum Damage by targeting their immune system!!

or, ya know, just eating them.

@enigma89: You must have missed out on some great games with kickass physics. Euphoria's physic calculation is garbage, its on the same par as '04 Havok engine.

@Lexxon: Hey, Rockstar is based in Britain!

Yay more money for Oxford... hopefully they will spend it on better facilities so the centre of town isn't as bad in some places as it is at the moment!

(P.S. I study at Oxford)

Nice to know my alma mater is contributing to my hobby of choice.

P.S. Kiriphii what's your college?

@Lexxon: Rare.... Hahahahaha, Rare, hahahahahahahahaha... Rare... haha...

@okenny :): ROFLMAO. That clip is so wrong but so funny. I don't even want to know how you came about that clip mate.