Just as a quick follow-up to last night's post, it looks like Rockstar have collaborated with a lot more than just RockersNYC when clothing the denizens of Liberty City. Players have since spotted some of the game's NPCs sporting LRG's "Dead Serious" hoodies, which means the game's probably full of this kind of unannounced, niche-targeted advertising. Sneaky, and no doubt equal parts fascinating to marketing students and streetwear fashionistas alike.
LRG Dead Serious Hoodie in Grand Theft Auto IV [Hypebeast]
More Hidden Streetwear In GTA IV
4:30 AM on Fri May 2 2008
By Luke Plunkett
7,993 views
31 comments











Comments
I wouldn'tve even known unless you said anything, but I did deliver some weed to a dude wearing a black one last night....in the game.
sure i saw some guy wearing a bape/baby milo beanie.
@lammy742: Right... And I was with Badman and that spliff
U would get one even for halloween if there going cheap, just to look like I was in cobra kai
Are you guys giving away clothing spoilers again??
:P
Misfits FTW.
I wouldn't have known the clothes were actual clothes, without the articles here. Not that I'm gunna rush out and get them, but at least its a type of in game adverting that doesn't run you over like a Banshee going 90mph.
Yeah, I'd thought it was a nod to Jimmy's Halloween costume in Bully or something.
Some kid in one of my classes has the black version of that. Its pretty cool, sure looks unique with the hood zipped up.
@kidnicky:
yes!
Yeah, it does look like Jimmy's Halloween costume. Those hoodies are pretty popular though.
You'd have to be quite the moron to think a hoody looks cool, let alone a bright red one with a skeleton on the front.
@DrXym: Unless you like to rock some run of the mill universityhoodies, there are some that just works.
Some hoody productions from Seoul are out of this world, and of course; Mr. Nigo's Inc made some excellent design as well.
I actually saw someone wearing that last night and thought it was pretty cool. Not the hoody itself, but that someone was wearing clothing that was that detailed.
LOVE. THIS. GAME.
How about some write ups on the cars of GTA 4. I saw and stole for a test drive a really nice Grand National that looked good in cherry red. It drove pretty good too and almost the right sound of the engine.
@DrXym: Awwww, another lost interweb soul who thinks their internet opinion has any value.
On topic, I agree that this is a fun way of branding. Yes, this is called Branding, not advertising.
Couldn't agree more with kidnicky Misfits FTW.
Spotted that one right away. :D
The clothes lend to the authenticity of the game and are perfect. There are many schools of writing and composition that would applaud this. I love it!
I saw this last night.
NPC's actually have style and are not the everyday people we used to see. Very small, but great detail.
No Roco wear?
It's in Matrix Online after all
Here comes the men in black, do do do de do galaxy defenders.....
Didn't I say this yesterday as a comment to the last brand post Luke? ;)
That hoodie kinda looks like the shirt that the WWE are selling for CM Punk.
Girlfriend has really liked the skeleton hoodie for a few years now. Saw some guy in my neighborhood wearing it just last week (tho it was black). She's doing classwork while I'm playing the game, and run across this same guy in-game. Tell her to look and she growls in envy. It was pretty funny. This game's pretty fantastic.
Im Lovin it!*
*wished to be Sponsered by McDonalds
@DrXym: lol
For a while I wasn't sure if it was the LRG "Dead Serious" or a GTAIV variant. Guess it is now... They should have had other niche brands too. Artful Dodger, Stussy... But I don't know.
That Dead Serious Hoody Comes in Black too. With purple...
WOW! Secret stuff in GTA! That's Amazing!
i saw that, and i was like, sweet!
i have that hoodie!
Screw all these other hoodies, I want playboy X's.
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