Kotaku

this game kicks all types of ass.

Cool. but u know I seem to have trouble understanding what Real Badman is saying at times heck even in subtitles as well.

Awesome!!! ....i guess.
Who really cares?

I'm mighty impressed. It's about time somebody does this asides from the blatant advertising in "Mark Ecko's Getting Up: Contents Under Pressure"..

@Bluejuan85: I had so much trouble understanding Little J and Badman I had to put the subtitles on, too. And it's still hard to understand them with all the "I an' I" "seen?" "blood clot breda". They just talk too fast.

An unexpected advantage I found to the subtitles though, they display in English what the characters say in foreign languages.

Wat fi you meen you no wat I and I be sayin bloodclot?

RockersNYC drussd dem careters inja gum, mon? Thabbe purree coo, magess. I juswish I cu undastad 'em, mon, jano?

Viral marketing at it's finest.

Step 1 - Person sees clothing in game, thinks nothing:

Step 2- Person sees clothing in store, thinks, "Looks just like the shirt in GTA IV, looks good." Makes purchase.

Step 3 - Shows and/or tells friends, "I just bought a cool shirt that looks like the one Little Jacob wears in GTA IV. The game says nothing about it coming from RockersNYC, but it looks just like it."

I knew Real Badman's awesome Jamaica pattern vest was too cool not be real! This explains it.

It's so sad when I look at my PSN friend list and I'm the ONLY ONE not playing GTA4. Makes me a sad Anima.

-_-

Soon enough, soon enough.

I like that vest by the way. Stylish.

It's not very useful if no one knows that they're real clothes.

Real Badman is cool, but Little Jacob is great. Unlike Roman, he's even actually enjoyable to play the minigames with and his special ability is invaluable.
@Bluecell: Excuse me ma'am, I speak jive.

Don't you have to able to tell it's advertising for it to work?

@Thorax: I'm sure streetwear fashionistas can tell. Which is why its interesting(and kinda new) that of all the real copanies R* could have featured, they chose this one.

@Luke Plunkett: Well I'll definitely give them points for subtlety. I also love that they stuck with the good old Burger Shot instead of sticking a few Arby's in the game.

@Bluecell: It's not really a foreign language. It's kind of like a different dialect, like Mandarin is to Canton, as Broken English is to Rasta/Patua. Many of the West Indies islands were colonized by the English.

@t0yrobo: @Thorax: Not really if it's viral marketing at work. All you need is a good eye and a cohesive enough mind to remember where you saw it from. It would help, but branding wouldn't need to play a role.

@Trowble (XBL/PSN): I don't mean the Rasta, I mean the actual foreign languages. Like when Niko and others speak Serbian / Bosnian, the subtitles are in English.

Try it.

@Bluecell: Yeah, I left that off. Kinda ruins it.

Trowble: Many of the West Indies islands were colonized by the English.

And the dutch, Lord'a'mercy.

/originally from St Thomas. USVI

I had to turn on the subtitles because of Little Jacob. What him and badman say are incomprehensible to me.

Also, did anyone else think that the whole conversation they had before the mission was the absolute best mission introduction in the game. I wish there was a way I could play that mission again... Absolute comedic gold. I sat there with my mouth open throughout the whole scene.

Ok, back to GTA... I keep failing the last mission, I'm getting pissed now. Once thats done... the satisfaction of completing a game will be mine!!!

Let me get something straight: There's a character actually named "Real" ..."Badman" ????!!

Jamaican me crazy.

There. Done.

I too thought Little J and Badmans clothes were way to awsome to be not real.

i also wish ic ould re-watch the cutcenes starring little j and badman so i can write down what they say and take notes.

I don't think anyone fully understands Badman, I just take everything he says as Kill, Steal, Kill. Hell, can pretty much do the same for everyone in the game.

@biznatch: I know what you're thinking: Best name for a character ever?

@mr_dimsum: What? Blatant advertising? Mark Ecko WROTE that game when he was millions in debt.

Not all GTA IV branding is fake.

Most of them like using sexual entendre though.

It's not just me who turns the subtitles on for the Jamaican guys, is it?

@mast3r_blast3r: This is gospel.

I can attest to in-game marketing that works. I've "discovered" more than one musical artist/group in my collection through their music credit in a videogame. The first group was Chevelle, who I absolutely love. I first heard them while playing Road Rash Jailbreak on my PS1.

The funniest videogame connection came when attending a concert where the Ravonettes were the opening act. I hadn't heard of them before and suddenly I'm hearing a familiar tune live and in concert. Then it dawns on me where I'd heard it: an EA Sports FIFA Soccer menu music. And yes, I ended up buying that CD also.

@mr_dimsum: For the longest time, I assumed that Ecko was some kind of famous tagger like Cool "Disco" Dan.

Nothing else made logical sense, looking at the game's title. Now I know better.

Woah, in-game advertising that doesn't beat you over the head with a baseball bat and rob you as you stand outside an ATM and then having your body run over repeatedly by it till the ambulance shows up, and then the advertising runs over them too.

In other words, cool.

Wait...there's Jamaican gangster's in this game?

Awwww SPOILERS! you guy!

@ Billkwando: he's a graffiti artist who became famous the he made clothes, and he has a magazine. and i believe he has some type of game studio.

@Thorax: absoutely not, marketing is at its strongest when its covert. Association and gentle encouragement are far more potent than "**** is the best **** since ****"

man I need to buy me some ****

Rockstar is the only company to get Jamaican accents right, I give them massive props for that. As a NYer I salute you.

Isn't LRG's 'Dead Serious' hoodie (red skeleton hoodie) also featured legitimately? Thought that as soon as I saw it in game

@j.howlett: Oh ok, so I did assume correctly.

Excellent.