Now we're staring to get a clearer picture of why Phil Harrison called Atari the best opportunity back in early March. This Friday the company is holding an event at Victoria Station in London to celebrate the release of their latest DS title, The Sun Crossword Challenge. The event will feature the crossword talents of two women famous for not being dressed, Page 3 girls Sam Cooke and Vikki Blows, which might not be her real name. What was that again Phil?

The Atari opportunity is the best opportunity that exists in the industry today to redefine, re-focus and re-energize an incredible brand, an incredible group of people towards that networked future. Um, and to do it in a fun way.

Um, alright! For more on the fun way that Atari is re-energizing their brand, hit the jump for the two pictures that were released along with the announcement of the Sun Crossword Challenge on the 18th. Sort of not safe for work publicity stills, after the jump.

This is Vikki Blows who knows exactly where to hold her arms when appearing in tasteful publicity materials. Along with her compatriot, Sam Cooke, she will be on hand to help complete a giant interactive crossword, pose for photos, and sign autographs at the event.
And this is, of course, Sam Cooke, who still technically has a verb as her last name, but it could also be a noun, so that's okay.

Now mind you, being a Page 3 Girl for The Sun is an honor in London, right up there with the American honor of winding up on Jerry Springer. I just worry that in all of this hubbub, someone is going to miss out on one damn fine Nintendo DS crossword puzzle action. Hell, a good percentage of you forgot there was a game involved until I mentioned it just then. I mean, I'd be lying if I said I didn't see the appeal of beautiful, half-naked women, but I generally associate them with marketing sports cars, or alcohol, or magazines with even more of them inside.

Still, one hell of a fun way to re-energize your brand.

Meet Your Favourite Page 3 Models With The Sun Crossword Challenge!!

Attention London commuters! Atari are proud to announce that they will be showcasing the upcoming Nintendo DS puzzler The Sun Crossword Challenge from 8am on 18th April at Victoria Station.

Join in the fun with Page 3 stunners Vikki Blows and Sam Cooke and help complete Atari's giant interactive crossword. The Sun Crossword Challenge will also be playable at the event and will be on sale the same day.

Atari and The Sun will be there from 8am so make sure you drop by, get involved and have your photo taken with Sam and Vikki - perfect for making your workmates envious when you get back to the office!

The Sun Crossword Challenge operates like a traditional crossword puzzle but with a twist. Like the daily crossword in The Sun newspaper, each puzzle will have two sets of clues - coffee time with quick clues and cryptic with longer, more brain teasing clues. The game has more than 1000 crossword challenges to test the player's mind.

Using the intuitive game play of the Nintendo DS stylus, the player writes their answers straight onto crossword through handwriting character recognition. If the player gets really stuck, help is at hand with optional hints!

The Sun Crossword Challenge will be released on 18th April.