I don't know if Sony has ever marketed the PSP quite correctly. A powerful multimedia machine suffering from the same syndrome as the PlayStation 3—should Sony use a 30-second ad to promote the games, movies, Skype capabilities or all of the above? This (new, I think, I don't watch many commercials) spot by TBWA opts to...slap the market silly with features.

I think that it's a fantastic commercial concept, but completely wrong for the PSP. Maybe focusing too much on human-to-human interaction, it would be better suited as a Web 2.0 social customization blah blah etc etc type website or service. But what do you think?

Sony PSP | All on my PSP [AD!vertido via NOTCOT]

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