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Mark Rein "Blown Away" By New 50 Cent Game

yeahbrownsuitagain.jpg Mark Rein is not an easy man to impress. He's very picky. That chocolate suit he's wearing, it took him years to pick that out. So, when he says he was blown away by Unreal Engine 3 licensee 50 Cent: Blood on the Sand, that means something. What, we're still not exactly sure. Says Blood on the Sand game director Julian Widdows:


When we heard he was coming we were like 'oh no, we're gonna get killed!' But he was over the moon, we're chuffed about it... We're obviously an Unreal Engine 3 licensee and he just came in for a visit and said 'oh my god, I can't believe you're working on this, it looks phenomenal'. That was it; it wasn't anything particularly formal, he came in to say hello to his licensees and was blown away by it. That was great for us.

Don't just think of Mark Rein as some game executive in a chocolaty suit, he's a motivator. He motivates.
Rein "Blown Away" [CVG]

10:00 PM on Tue Apr 1 2008
By Brian Ashcraft
3,376 views
76 comments

Comments

  • NOOOO It's 50 cent... I mean c'mon

  • Image of ManjiKengo ManjiKengo at 10:04 PM on 04/01/08 *

    .......................

    Thankfully It's still april first.

  • @ManjiKengo: Yeah, that's what I thought. But there's no tag.

    HALPP! I've died and gone to hell.

  • last minute April fools from Mark?

  • Wait, what do you mean by "blown away"? He couldn't have been serious...Could he?

  • @Netnavi: I know, really!

    If it's real, maybe he's just talking about the graphics. I don't see it being too difficult to get some decent images out of Unreal Engine 3.

  • Image of 108 108 at 10:07 PM on 04/01/08 *

    yeah, i think people need to not be so childish in immediately dismissing a game because it stars someone like 50 cent.

    i mean, at least 50 cent is a better-looking dude than marcus fenix!

    and he has musical talent!

    why not make a good game about him?

    the first 50 cent game had the right idea and the wrong execution; this new one sounds hilarious, and i'm sure fiddy himself finds it funny as well.

    done the right way, these games can -- and should -- be like the modern-day equivalent of a ridiculous elvis presley film, or that KISS movie.

    or like the american / hip-hop videogame equivalent of guitar wolf's film "WILD ZERO"

    [uk]

    so come on, people; think before you hate. if no one cheers these guys on, they're not going to be motivated to go completely nuts with the craziness. T-T

  • April Fools much?

  • Prime example of when graphics don't make a game.

  • Wait... if all the posts that were april fools were tagged it... does that mean that "nuntendo bS" game was real? I'm hoping not.

  • April Fools?

  • 50 did it finally. I pray it isn't a joke cus if it is, this can hurt the production of the game. I pray what the strict chocolate wearing man said, really means it and that the game will be as good as it looks.

  • Ironically, I was listening to 50 Cent right before I F5'd to this article.

    Just the kind of responses I expected too. So what if he was "blown away?"

  • Please, this is an April Fools.

    Or, this actually happened, and Mark is going to call the company back tomorrow to say 'oh yeah, that was an april fools joke. your game looks like shit'.

  • i think the developers of the new 50 cent game don't know sarcasm when they hear it...

  • Image of 108 108 at 10:20 PM on 04/01/08 *

    @108: yeah everybody read my post again :-/

  • @108: Musical talent? I'm not sure whether that was sarcasm or not, but the "talent" is debatable.

    A movie is one thing, it can carry a story, and can be watched, enjoyed with little work involved, keeping one's eyes open. I liked that you mentioned the old Elvis films, because I loved them, I loved watching them. But would I enjoy playing as Elvis in a video game? I dunno...

    Video games, are a much more finicky medium, they entail considerable investment: money ($60), time (hours as opposed to 1.5 hours), physical/emotional (story AND gameplay).

    To make a video game enjoyable is very different from making a movie entertaining.

  • @108: I completely agree. By the way, does your name have a reference to Lost?

  • @108:

    I stopped reading when you used the words 'musical talent' and assumed it was just another april fools laugh.

  • I'd love to hope this is an April Fools joke. I can't imagine stomaching another 50 cent game. Seriously, a benefit concert? Come on fitty.

  • I dislike the unreal engine so grimy.

  • Image of huginn huginn at 10:27 PM on 04/01/08 *

    This is like.. blown away, as in under threat of bullet fire?

    I fail to see how this game can be even remotely good.

  • Image of Saint Anima Saint Anima at 10:27 PM on 04/01/08 *

    It'll be funny if this game actually turns out decent. That will be amusing.

  • I like how all the people here are judging the new fiddy game based on the fact that it stars 50 cent and refuse to actually give the game a shot that it could be decent before completely knocking it.

    And no, I'm not trying to defend it I'm just saying you guys should hold your tongue at least until we can confirm it's trash.

  • I wouldn't be surprised if it actually turned out to be a halfway decent, if not completely mindless and fun shooter. Swordfish Studios (now acquired by Vivendi) has done good things for indie gaming.

  • See we are all misinterpreting it. What he means by blown away is that he literally put a shotgun to his head and blew himself away...it was just that bad.

  • @oosiegewolfoo: Good luck shooting yourself with a shotgun, Cobain.

  • Image of 108 108 at 10:33 PM on 04/01/08 *

    @indiemike: Hah! Actually, it's a reference to Buddhism. As in, there are 108 earthly temptatation. (Not a Buddhist myself, though.)

    Though yeah, I think LOST is referencing the same thing that I'm referencing.

    @Komrade_Kayce: Well, he does have musical talent. Believe me, my "ideal date" involves sitting on a sofa with my girlfriend in dead silence and pitch darkness, listening to horribly obscure exorbitantly depressing ambient noise-metal rock music in which single notes are sustained sometimes for twenty-two minutes at a time, so believe me, i know the very essence of music; i live inside the beating heart of ROCK, and it is with great confidence that i say fiddy and his producers got something going on, even if i personally don't care to listen. ever.

    in closing, hip-hop, as pop-culture, needs exploitation if it wishes to evolve. these two 50 cent games are hilarious; i remember reading about the first one and thinking, "this is the new 'elvis movie'":

    in real life, 50 cent was shot nine times, and it made him give up his life of dealing drugs and focus on making music.

    in the game, 50 cent is shot nine times and assembles a BAD-ASS posse (which includes the genius life-comedian eminem) to get FUCKING REVENGE.

    that 50 cent OK'd this is a huge statement in and of itself.

    still, it was probably too subtle for the times it was released in. this new game, however, sounds just ridiculous enough to work.

    so stop hating, people! give 50 cent a chance!

  • He's blown away by his own Engine? Really? How odd.

  • Remember this is from the man whose company showed a big block of meat rolling around at GDC expecting it to be "cool". "BLOWN AWAY!" Epic = EPIC FAIL

  • Wait a second, Rein was nice to the guys paying his mortgage? Whaaaaat?

  • Image of 108 108 at 10:45 PM on 04/01/08 *

    @JohnnytheFuture:

    You raise a pretty good point!

    Though yeah, Elvis, as the first "idol", was, well, just that -- an "idol". Young Elvis was built up by producers and promoters to be this perfect shiny object to be adored. And he had a hell of a singing voice. And he was gorgeous!

    Hip-hop, though, is something that started on street corners by anyone with a boom box and a tape with some beats on it. Hip-hop is DIY. Hip-hop is hands-on! Hip-hop is any dude with something to say and a clever way to say it. There's a shitload of culture surrounding hip-hop, maybe as much as there used to be around rock and roll, and I'm aware that the stuff about guns and drugs doesn't exactly apply to every hip-hopper with a record deal, though that doesn't stop everyone else from believing it. Why not exploit and ridicule the stereotypes?

    Remember what Cliffy B said about the easiest way to "reach out and touch someone" with a videogame is to touch them "with a gun".

    I say, if you're going to do the modern-day equivalent of an Elvis film, it might as well be hip-hop (modern hip-hop is, after all, about money and cars and women, same as old-time rock and roll), it might as well be 50 Cent (he's got enough mainstream popularity), and it might as well have shooting shit. Whereas Guitar Wolf did something brilliant with romance, zombies, and schlock horror, I say putting a big bad American MC in the middle of a conflict in the Middle East is about as good as it gets.

    I'm seriously counting on this game! Seriously!

  • @BryanGuitarDude: Yeah, I mean the technology means nothing without a game on top of it right? They certainly didn't do it to give other creative minds a taste of what their engine was capable of to develop a kick-ass game, no...

  • I'm "blown away" that they're making a sequel.

  • yeah i'm blown away by the idea of fiddy fighting terrorists too. *rolls eyes*

  • Image of ManjiKengo ManjiKengo at 11:10 PM on 04/01/08 *

    @relax_guy: bitches be tripping if they think fiddy won't go home without getting paid

  • I just imagine Rein making rounds into offices of Unreal licensees repeating the same thing. Or scratching off at a list of synonyms. "Did I use sensational? 'That looks sensational!'"

    Or perhaps he'd been waiting all day to put his calendar's Word of the Day to use.

  • @108: Your point is clear, and I believe you. I really do think you're looking forward to this game.

    I guess its just that you and I just don't agree on a couple points. And that's totally fine.

    I love the grass roots approach that Hip-Hop allows for, I love the dominant beats, the sampling, the level to which it allows a listener to get into it, to dance. The fact that hip-hop is DIY is fantastic. It gives inner-city kids, like Curtis Jackson, something to aspire to, something to get them off the streets selling crack or heroin. That's the beauty of hip-hop.

    But again, I feel like today's equivalent of an Elvis movie would be say, 50 Cent's movie, or 8 Mile. The game perhaps in storyline alone, but a game is so much more. I think that the community of gamers present here (those who regard this creation with disdain) only view this game to a ploy for 50 Cent, Sierra, etc to claw at some more cash. I mean, 50 Cent, searching for a "diamond encrusted skull" in the Middle East? Couldn't he be doing something more creative, than trying to "Get Rich or Die Trying?"

  • The guy from 1UP (i think it's Shane) has seen it to, and beside it's crappy (very crappy) story, he said that it has awesome graphics and solid gameplay.

  • Stop stop stop! Just because it's 50 CENT doesn't automatically mean it sucks! There is a reason why most of you peons aren't Designers (then again Licensed games do tend to fall to the "oh god why" side). The last 50 CENT game did not entirely suck; it had some cool aspects but 50's persona and the whole G-UNIT vibe was more of a hindrance than an enhancement. I have confidence in the Development team and believe it or not 50 has some interesting ideas across all mediums.
    You hypocrites better not buy or even play it.


  • @elpoepFTW: You're right. It's the fact that his games suck that they suck.

  • Image of Nirolak Nirolak at 11:50 PM on 04/01/08 *

    @elpoepFTW: You know if you're looking forward to this game telling people to never buy or play it isn't exactly the best way to support the title or the studio making it.

  • @elpoepFTW: Besides, 50 Cent even admitted he doesn't really play games. They're just whoring out his name for $$.

  • I think something, or rather someone else has blown Mark Rein...

  • Image of 108 108 at 11:57 PM on 04/01/08 *

    @JohnnytheFuture: "I mean, 50 Cent, searching for a "diamond encrusted skull" in the Middle East? Couldn't he be doing something more creative, than trying to "Get Rich or Die Trying?""

    Observe here:

    "Viva Las Vegas", starring Elvis Presley:

    "Plot summary

    Lucky Jackson (Elvis Presley) goes to Las Vegas, Nevada to participate in the city's first annual Grand Prix. However, his race car is in need of a new engine in order to compete. Jackson raises the money and mislays it when distracted by Rusty Martin (Ann-Margret). Soon, Jackson's main competition, Count Elmo Mancini (Cesare Danova), enters the picture to steal both the race and Rusty."

    Et cetera!

    Hah!

  • Image of DaiMacculate DaiMacculate at 12:01 AM on 04/02/08 *

    Given how bad Bulletproof was, don't be surprised if taking this game online allows Cthulhu or some other extra-dimensional evil being access to our world through your console.

    @108: Um, Dre and the other DJs making 50's beats have talent. If Curtis has any I've never seen/heard it, watching tapes of him performing Live in particular is an affront to anyboy who has ever loved a TRUE live MC.

    Don't hold 50 Cent against Hip Hop in general, but yeah, he is not somebody I'd defend as especially talented.

    On a wholly unrelated topic, I continue to call for a Prince game! Rock Band integration, RPG-esque skill and "weapon" systems, with unlockable B-Ball and Pancake making Mini-games? How could that not be GOTY?

  • As if he'd say otherwise.