Former Sony Entertainment President Chris Deering has recently dished out two pieces of fascinating gossip about Sony development for those interested in the "woulda, coulda, shoulda" points in the company's history. The first such program was a social networking platform for the PSOne ala Facebook or MySpace.
We had a secret test program in Europe back in 1997 on PSOne, running a black and white text-based, moderator-led community chat group with a special box called 'Net-Station' that hooked up PCs to the TV. Nick Parker ran it. The project codename was 'Moccasin 5'. I have no idea where it came from.The second was a YouTube-esque video service for the PS2.
Then, at Sony Europe, we worked on a PS2 concept called 'Central Station' which was planned to stream its own PlayStation TV channel, back in 2002. This was four years ahead of YouTube. But uptake in broadband and wireless routers took longer to reach mass market levels than we expected, and we couldn't get other regions of the Sony PlayStation world to buy in.These stories are reminiscent of Sony mentioning not too long ago that they had the technology for the iPod in the 90s, but didn't understand how to package it for consumers.
It just goes to show, success isn't just about having a great idea or the ability to pull it off. In many ways, timing really is everything. And I'm guessing that actually releasing the product has something to do with it too.
Sony beat Facebook... to Facebook [MCVUK]









Comments
hmmm interesting to see how things like home will turn out in light of this
HOME was originally for the PS2 as well...MAYBE we sill get if on the PS3 someday!
Hopefully they will learn their lesson and pull the trigger on their next big idea, before somebody else does.
I think Comcast has commercials similar to this.
well this means they shouldn't waste time and just get things going...
I heard about Central Station a few years ago on GameFAQs. I had no idea what the hell it was back then, though.
Well when HOME rears its head we will have both of these things.
I've read on the intarwebs that Sony planned a PS3 "Xbox LIVE" online service...
/hahaha.
Well, one thing to keep in mind is that this is Sony Europe talking, and their input in Sony's worldwide affairs has always been minimal at best for whatever reason. It's ironic too, since Europe has been one of their most steadfast supporters for years now. Maybe the head honchos should listen to them a bit more often.
well I had the idea for the walkman back in the 50's. take that, sony
LIES!!
Also I had this great idea for bread that was sold in slices, but I couldn't figure out what people would use it for. If only sandwiches had the market penetration back then that they do now!
This kind of thing happens a lot I imagine. When you are really passionate about a new project (like a new PLAYSTATION), you want to have all kinds of shit included and built in that you normally wouldn't think of, that is too strenuous and that everybody thinks "you will never succeed in the mass market with this" of. This has happened to me myself when developing some code.
Well, the above doesn't count for the PS3 I guess. With that thing Sony just wanted to go above and beyond and over engineered it ('cept the removal of some ports lol). I appreciate that though, the Cell is lovely for muxing and encoding ;)
Al Gore made the internet. And now Sony made Youtube and Ipod. Man, history sure is crazy.
It's also important to note that a lot of YouTube and the social networking sites' successes are largely (in my opinion of course) how they were made, marketed and initially used. That is, there was a lot of appeal to these sites in their infancy because they were indie and catered to teenager's (and younger adult's) sense of intrinsic self-worth.
It's hard to see how Sony could have made a facebook work.
Ideas are a zillion a dine. Ideas are cheap. Build something, pay the bills of developers, hire artist, ..that is expensive. Everybody and my dog has good ideas, but ideas.
See, they do smart things sometimes! I think the last thing we need is another Facebook...
It'd be neat if the PS Eye had a Youtubey community but I wonder what the quality of content would be like...
I've never understood the press release that says, in essence, "check out how awesome we almost were."
Also Sony helped plan the Internetz with Al Gore. Next week Sony finally dishes the dirt on how they created God and then killed him weeks later!
@retronaut:
Ironically, the online service that Kutaragi promised at TGS 99 was similar to what Xbox Live is today. MS took notes and thought Sony would deliver back then, but didn't.
Not the gamertags and whatnot (those were introduced with XBAND), but how the network is setup for movie and game downloads.
I would say that success isn't even great ideas or timing, but "ability to package" as they so put their iPod idea. There were plenty of forerunners to youtube. It's just that youtube packaged and interfaced it better.
Yeah, like the previous commenter said- ideas are a dime a dozen. I had the idea for the Virtual Console for the Gamecube way before the Wii existed- so what.
@kspraydad4:
Don't be silly. Everyone knows Home will never come out for the PS3.
You can always boast about failed prototypes that turned out as good ideas and success for others, but unless you have a patent, it gives you nothing.
I mean, next, they're gonna say "We totally had a prototype for a flat screen lcd TV in 1981, but it cost 1.7 million per unit, so we thought we'd wait before marketing it to the general public".
@PapaBear434: WII PORT CONFIRMED
I'm still waiting for toy story in game graphics on my PS2.
And they would have gotten away with it if it weren't for you meddling internet entrepeneurs!
What's this Chrid Deering guy doing now? If he isn't at Sony anymore, I would probably believe what he's saying. If he is, then I'd take this with more than a few grains of salt...
Umm that sounds a lot less like Facebook and more like an irc channel. Black and white text chat with moderators? In 1997? No one did that before!
Little known fact is that Sony also has the cure for AIDS but doesen't know how to package it. (The cure is to inject money into your blood!)
I am the original developer of Steam, but back then Valve would not release it on the Super Nintendo.
Maybe methinks Home is a mediocre idea with a pretty good timing.
can you imagine...a playstation myspace...i am getting my obligatory shirtless muscle pictures taken with a cell phone in front of a mirror ready now.
The video thing was called Mirage, and worked really well as it goes.
Oh what a load of Rubbish, it's like Microsoft claiming they invented the internet, oh, wait...
Well it seems they need to pull the trigger faster on the next great idea they come out with and if the world isn't ready at that exact time, they should at least try it when the time is right. Sounds like allot these things, they were just a hair of on timing.
Did the PSOne "facebook" feature daily spamming of zombie mod requests?
This is not too disimilar from Phil Harrison was saying about how they wanted to make the PS2 more of a social/casual gaming center, using games like SingStar, which would have predated that concept before the Wii. Apparently, as Phil noted as well, peeps in Japan don't give a crap about what peeps in Europe think, no matter how brilliant it might be. I love me my Sony, but they really need to be a bit more open-minded....
Reminds me of these commercials I see from time to time... Time Warner Cable advertises a telephone-internet-cable package by having some overweight, stereotypical "nerd in mom's basement" type hold up a laptop strapped to a television strapped to a telephone and saying "I thought of it first!"
Apparently Sony also has an online service for the PS3, but they don't think the public is ready to play games online yet.
Didnt they also say they had the tech to develop the gameboy but Nintendo beat them to it?
I have actually seen a really REALLY early tech demo by M$ for something very similar to Home, that was ditched because it was deemed unworkable....hope Sony gets it right.
@retronaut:
[www.joystiq.com]
SONY DECLARES WAR ON XBOX LIVE!
"This was 4 years ahead of YouTube."
What was 4 years ahead of YouTube? A thought in your mind that never came to fruition? Uh, congratulations?
Sony also had a great idea with the MiniDisc, but dorked it up as well. I remember them releasing it ahead of its time, marketing it poorly, then re-releasing the technology again some time later, which, by then it was too late, as CD burners were prevalent and MP3 players were on the horizon.
Of course, the PS3 ads we've seen over the past year also reflect Sony's poor marketing strategies.
Sony also had a great idea: Home. It was definitely ahead of Second Life, but it took them 20 years to develop Home.
I thought of flying cars. When this will finally come to pass, will I be seen as a revolutionary genius for my foresight?
My brother must be a super genius in these people's minds. He's thought up a million cool things he didn't have the talent to make, just like them!
Erm, a Playstation TV channel is not similar to Youtube. At all. If he's trying to imply that Sony had a Youtube idea first, then he's an idiot.
I guess Mr. Deering is jumping into the boat that Phil Harrison is rowing (notice I wrote "rowing" ha ha).
So let's open the playbook for PS3 and see what the future predicts... Heck, if they came up with Facebook and Youtube years beforehand, then we should expect a similar thing happening with the PS3, right? Get David Reeves on the line!
i was part of the central station stuff.
i still have the disk laying around somewhere.
(there were two, one just used to configure the network adapter and access the old central station, and a newer one with Hardware: online arena on it, and access to a newer flashy central station. I lost the newer one.)
kinda like how microsoft had researched motion sensors before nintendo?