Sony today revealed that they have granted licensing agreements for some of their top games with four apparel companies. The result will be a slew of t-shirts, hats, boxers, even something called "loungewear" featuring the artistic stylings from such Playstation greats as God of War, Ratchet & Clank, Resistance Fall of Man, Heavenly Sword and Little Big Planet.
I can't friggin wait to lay about in my house wearing nothing more than a pair of LittleBigPlanet whitey-tighties under my silk God of War smoking jacket while I sip cognac and pass judgment on the gaming world.
IV Gear already has their list of games up, but no product pics yet.
So excited. List of companies and silly quotes on the jump.
SONY COMPUTER ENTERTAINMENT AMERICA LAUNCHES NEW LICENSED APPAREL PROGRAM
Companies Work Together to Showcase Top PlayStation® franchise titles
Sony Computer Entertainment America Inc. (SCEA) today announces four new industry leaders in apparel and accessory licenses for the PlayStation® brand and various game franchises, including God of War®, Ratchet & Clank®, Resistance Fall of Man®, Heavenly Sword™ and Little Big Planet™. IV Gear Inc. will develop an extensive line of t-shirts, headwear and other apparel for the specialty and mid-tier market. Fortune Fashions will also focus on the mid-tier market as well as mass retail channels for t-shirts and hoodies. Bioworld will produce headwear, bags and accessories. MJC will round out the program with boys and young men's boxers and loungewear.
"PlayStation is an extremely strong and well-known brand" said Shelly Gayner, Director of Licensing, SCEA. "We feel that this is a great opportunity for us to satiate our core fans and extend and capitalize on PlayStation name recognition by creating a new line of apparel in connection with the PlayStation brands and our top franchise titles."
John Leonhardt, President of Dimensional Branding Group, who is leading the DBG PlayStation licensing team, adds, "With the addition of this diverse roster of creative and passionate apparel partners this marks the initiation of PlayStation as one of the most innovative and cutting edge licensing programs."












Comments
please tell me patapon stuff is coming soon
Sackboy boxers FTW.
Pata Pata Pata Pon
They better make me a shirt
@Old-school Sonic fanboy: Good one!
Heavenly sword boxers...OMG, I want some...rofl
In related news, Hot Topic retail stores have been reported to have been inundated with ugly video-gaming related apparel.
OMG the puns will run rampant...forget SOCOM: Navy Seals...we have SOCUM:Seamen at work
One more sign gaming is bleeding deeper into mainstream pop culture. Always good. Now we just need gaming condoms.
New Parappa hats, I hope! Mine is in pretty bad shape.
Resistance thongs for teases...LOL...damn I need a day off and a nice tall Guinness.
Heavenly Sword boxers? Hmmm... I'd love to see ma lady in some heavenly sword panties.
;-)
@Seiven: Agreed.
Just think. Heavenly Sword boxers. Heavenly Sword boxers.
Eh, I'm bored.
now underwear! just another reason why Sony is on a roll. check out these 10 reasons as to why the PS3 is important again
oh woops check it out @ www.consolepatrol.com
@seiven: I just had that thought as well. lol
@SchoolBusDriver: LOL Uncharted:Condoms for first timers
@pd771: They actually sent out a shirt with review copies of the game. It's pretty neat.
sorry stayed up late playing COD4 last night and I work in software development and marketing, so my marketing gene has kicked in.
PaRappa shirts!? SOLD!
"Uncharted" boxers are going to be strangely appropriate for the type of person that would choose to wear them.
@Black_Ops_19: I would kinda like to see a pair that said " Uncharted " across the backside.....
"loungewear" = pajamas
How about an Uncharted: Drake's Fortune shirt? They could design it with an uneven hem, so it MUST be worn half-tucked at all times.
I think Flea can think of a better apparel item for the Sackboys.
@rkr215: Nice man. Really nice
I'm ok with having little big planet on my boxers. Even if I don't play the game.
Teehee, Tools of Destruction boxers!
No MGS4 love for the t-shirts?
@artraider: they offer a cardboard box with the logo on it
The Little Big Planet is really gay looking. If I saw some guy walking around with that on I would laugh my ass off.
Resistance all the way baby!
No MGS on a Sony T-shirt?... MGS4 confirmed for 360?
gimme some eye of judgement boxers, I'll be happy with a pubic cubic!
Where's Lair? Oh right.
Parappa apparel. Do want!
@exion: ROFL awesome...or the "O Dragon", as the card is referred to.
@Kuromankuro: If it won't fit on a blu-ray you can kiss a dvd goodbye.
Good luck peddling that crap.
ahhh so many jokes if they are on boxers -
"Wanna see my heavenly sword?"
"Is it really uncharted under there?"
"Alot of Jak'ing off then?"
"just Soc 'om"
ahhh i might buy these
Anything too wordy, i.e. the title, will just look geeky, if it's just a symbol, like the middle bit of GoW, or the GT symbol, that would look cool on clothing.
That LBP logo is Ug-Lee.
It looks more like a Slurpee cup than anything to do with the semi-realism and natural textures LBP is touted for.
Yuck.
yes! Cognac and Judgement! A perfect pair; Like penutbutter & jelly, Abbot & Costello, Ratchet & Clank... and breasts.
ooh, speaking of... 'Eye of Judgment' bras?
You know they will sale the untucked thermal for Uncharted.
This may actually be worse than the Halo Slurpee. At least you could throw out the cup when you were done with that, rather than face a whole day of ridicule in a Little Big Planet bomber jacket that Mom bought you.
I'd be forced to get boxers that said heavenly Sword on the fly perhaps. Too funny to pass up.
Maybe put Resistance on the butt just so, they know >.>
@Brian Crecente: Hopefully they'll offer a Twisted Metal ascot to go with your silk God of War smoking jacket.
I love it when companies charge you money to advertise for them. The only thing better than a billboard is a moving billboard that pays you for the privelege of working for you. Well played, Sony.
I'm just glad they haven/t forgotten about Jak And Daxter.
Yea I dig Parappa.
Thats some class right there, nightcap with parrapa apparels.
@Black_Ops_19: We all would!
heavenly sword stuff, I'll definitely buy!!!
I'd really love to be a fly on the wall in a Sony shareholder's meeting.
"So guys, we know you've been slightly worried about the ps3 but things are looking up. We've put a lot of money and effort in to what we think will be the final push for total dominance. Are you ready for this...?
KRATOS ON YOUR NUTSACK!
Hey? Hey? We also have Ratchet & Clank G-strings and Little Big Planet jockstraps.
Wait. Where are you going?"
Here's what we need:
Kingdom Hearts underwear. People see it and go," WTF? WHY'S DONALD DUCK DOWN THERE?"