In the latest salvo in the let's-claim-credit-for-a-commonly-used-term-that-we-didn't-even-create War(TM), Finnish software company Futuremark Games Studio filed papers on February 26, 2008 to protect the trademark "Pwnage" in relation to:

"... computer game software; computer game programs; computer game discs; interactive multimedia computer game program; downloadable ring tones, ... multimedia software recorded on CD-ROM featuring fictional characters and computer games; pre-recorded DVD's, video tapes, laser discs featuring movies about fictional characters, and pre-recorded compact discs featuring music; motion picture films on fictional characters...".

Wow... at least they aren't attempting to apply it to every piece of media published or anything like that.

I am not a lawyer, but will be interested to see how Futuremark will protect its mark if they are successful in their efforts. I envision nightly round ups of thirteen year olds around the world for their blatant misappropriation of the term. This follows previously-cool Fark's attempts to trademark "NSFW."

Next to be trademarked will be "n00bs," "1337," "hax04," "ROTFL," "LOL" and "pr0n."

I'm going to get ahead of the curve on this one and trademark "d0uchage."

[United States Patent and Trademark Office via Trademork]

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