Robbie Bach says that the continuing success of the Xbox 360 is "another indication of the power of digital technology to transform the way people access and experience entertainment of all kinds."

Bach says that Microsoft sold 17.7 million consoles this season, surpassing their expectations and putting the 360 on track for the biggest year in video game history.

"With its continued momentum in games, accessories and digital entertainment via our leading online service Xbox LIVE, and record-setting games and accessory attach rates, evidence is everywhere that Xbox 360 is thriving," Bach said.

CES press release [Microsoft]

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