Spanish football powerhouse Real Madrid have signed a deal with Virgin Play, who will now be developing three "properties" for the club, spread over consoles, mobiles and online. This marks a return to the specialist football arena for Real Madrid, who last featured in an exclusive title during Codemaster's ill-advised "Club Football" series on the PC and last-gen consoles. Anyone left wondering why they're commissioning a move like this need only read the following:

...the three properties offer brands the opportunity to be integrated within each game, not only through product placement but also with plot integration - enabling players to have a more realistic gaming experience and brands to get closer to a targeted audience.

In other words, advertising sold as a probably-rubbish football game. Enjoy!
Real Madrid signs deal with Virgin Play [GI.biz]

4:00 AM on Fri Jan 4 2008
By Luke Plunkett
974 views
12 comments

Comments

Candlejack at 04:07 AM on 01/04/08
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Connectedness Index: 321

A pity if the game turns out to be utter crap.

I like Real, they're amongst my most favourite clubs in Europe.
Red_Rob at 04:22 AM on 01/04/08
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I wonder how realistic this will be? Will the player see the game over screen despite bringing the club it's first League title in years? Will fat overpaid players get you the sack? Will the 'fans' turn on you if you don't win every match 5-0?
yarmy at 04:44 AM on 01/04/08
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@Red_Rob: And will it be possible to throw a pig's head at Luis Figo?
Red_Rob at 05:11 AM on 01/04/08
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@yarmy:

They may have done it first, but didn't do it with as much style as Shamrock Rovers when we played Bohemians.
natureboy46 at 05:47 AM on 01/04/08
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I'm not sure if I should be excited by this news or fearful - prolly the former.
natureboy46 at 07:02 AM on 01/04/08
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@natureboy46:
Providing this leads to a Liverpool game down the line.
not_tom_brokaw at 07:03 AM on 01/04/08
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So what exactly are we looking at, I wonder? Real Madrid's Real Madrid Football? Perhaps some sort of Football-based Space Jam, where RM uses their football skills to save...EuroDisney?

I'm probably not thinking huge enough.
zoesch at 07:33 AM on 01/04/08
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@yarmy:

I sincerely hope so, also if you can play Guti and swandive every chance someone comes close to you.

Yes I loathe Real Madrid.
BurningRevenge at 08:54 AM on 01/04/08
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I hope it'll look and feel good with a nice engine, rather than a tacky one like other football games. Come on Unreal Madrid!
rodsky at 08:54 AM on 01/04/08
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BEST SPORTS FRANCHISE EVER!

HALA MADRID!
TheChosen at 10:01 AM on 01/04/08
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Real Madrid....just a bunch of overpaid Prima Donna's....like most of the top clubs really.
BizTake at 10:37 PM on 01/04/08
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All I would like to say is...

TOON TOON
TOON ARMY!
Please Big Sam ALL I want for Christmas
is an FA Cup Win!