Yes, that's Mrs. Bashcraft. Well, Mrs. Bashcraft like three years back. There was a giant DS Phat display at Yodobashi Camera in Umeda. Think I posted this pic on Kotaku eons ago. And like most things on the internets, this hasn't died. It popped up on a shameful website with an adult bent in a post titled "Sexy Japanese Gamers." The post reads:

Beauties and the geeks - all in one body. Hot body.

M'kay. Here's the kicker: She's like one of two that aren't in bikinis or bare-assed naked. Kooky!
Sexy Japanese Gamers [Bizarre Japan NSFW]

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