It's not just Halo 3: The Game that's sold well. It's anything the series' proverbial Midas digit comes into contact with. Example: Contact Harvest, the wholly unremarkable-sounding novelization of mankind's first encounter with the Covenant, got as high as #3 on the New York Times best-sellers list, before slipping all the way down to fourth. And it doesn't even have Master Chief on the cover! Amazing.
Newest Halo Novel Makes Times' Bestseller List [Shacknews]

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