Microsoft today announced they will start selling pink and blue Xbox 360 controllers today for $50 a pop. My favorite part of the announcement, seen after the jump, is that Microsoft bucked the trend for renaming colors we all already know and love. So blue is just blue and not Arctic Frost and pink is just pink and not Blushing Mother... actually, I kinda like the sound of Blushing Mother. TM. No stealing my color name, I just TMed that shit.

Xbox 360 is adding a splash of color to the holiday season with the release of new Xbox 360 Wireless Controllers in pink and blue on Oct. 2, each offered for an estimated retail price of $49.99 (US). The whole family can enjoy Xbox 360 with these bright additions to the "chill" and black Xbox 360 Wireless Controllers.

The pink and blue Xbox 360 Wireless Controllers will make a great gift this holiday season for newer gamers. Delivering high-performance wireless gaming, the Xbox 360 Wireless Controllers feature all of the convenience and flexibility of the originals with a unique twist of personality. Now every member of the family can have a favorite color controller to match their favorite animal from "Viva Piñata: Party Animals."

The response from gamers regarding the Xbox 360 Wireless Controller has been nothing short of amazing. In fact, the Xbox 360 wireless controller is one of the most popular gaming controllers of all time. These integrated 2.4GHz high-performance controllers enable comfort and extended game-play.

The Xbox Guide Button, available on all the controllers, provides quick access to premium digital movies, music and games libraries on Xbox LIVE, the number one online distributor of high-definition television and feature film content.

All Xbox 360 Wireless Controllers also use optimized technology that allows users to wirelessly maneuver with a range of 30 feet. Two AA batteries provide 30 hours of life so users can enjoy hours of uninterrupted gaming.

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