When Sony gets advertising wrong, they get it really, really wrong. But man, when they get it right, damn... A short film-type PS3 ad for
Boku no Natsu Yasumi 3 ("My Summer Vacation 3") with
Hirofumi Arai (as the boyfriend),
Tsugumi (girlfriend) and
Susumu Terajima (yakuza) has surfaced online. Showing one couple's summer holiday, it's a truly beautiful, smart ad. Bravo Sony. You gave me goose-bumps.
Watch the Ad [PlayStation Japan]
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