The Playstation Portable will likely hit U.S. and European store shelves in March, according to a Sony executive who went on to show off his startling lack of U.S. cultural knowledge by adding: You ve got Easter. What the hell! Since when is Easter a big sales day? I don t think the stores are going to be flooded with people shopping for Easter Bunny presents and if they are, they probably won t be looking to spend nearly $200 for a gift from the giant rabbit. The official announcement of the price and date will be made later today and I ll let you know what s up.

Sony Eyes March Launch of PSP [Reuters]