As good as Gears was, and as many copies as it sold, you always got the impression it was keeping Halo's seat warm at the head of Microsoft's first-party table. You know, keep the kids shooting on the 360 until Halo 3 came out. Think that's a bit harsh? Rubbish, it's the truth. Even Mark Rein agrees, to the point where he's come to terms with it:

All those records we broke with Gears of War are going down on September 25. We've had a nice nine, ten months of being the record holder, and now we're going to get our ass kicked. In a good way.

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