Responding to recently released NPD hardware sales data for June, Sony Computer Entertainment America reps praised itself for $393 million in sales, with PLAYSTATION 3 unit sales up 21% over the previous month. The company's PSP saw a 31% sales increase, year over year. The entire PlayStation family of products saw a 21% boost in total dollars year over year. God, my head is spinning from all the carefully chosen percentages!

However, the most interesting news was a preliminary look at PS3 sales following the pre-E3 pseudo-price drop to $499.

According to the company, sales for the PLAYSTATION 3 were up 135% in the two weeks following the price adjustment of the 60GB model, which went into effect on July 9th. Furthermore, all PlayStation products saw a sales increase during during that period, increasing 161% across the board.

SCEA president Jack Tretton attributed the PS3's improved showing to the new price as well as a "very strong software showing from E3." He added, "This jump in sales bodes very well for us heading into the fall as we launch an impressive arsenal of hardware and software, leading off with the new 80 GB PS3 in August along with the unveiling of highly anticipated games such as Lair and Warhawk. That will be followed by Heavenly Sword in September and six more exclusive first-party PS3 games in October, including Ratchet & Clank Future: Tools of Destruction."

Yeah, but Jack, when are you guys going to put the GBA in its place? We want timeframes here!