• By Brian Ashcraft
    Jul 17, 2007 2:00 AM 1,099
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    Western Game Makers Target Japan

    Lock your doors and hide under your futons, Japan. According to Japanese financial news source Nikkei, Western game publishers are coming for your yen! While Electronic Arts makes buckets of cash in America, the global leader ranks up less than 10 percent of its sales in Japan. What's worse, EA shuttered its Japan studio earlier this year. Electronic Arts still continues to throw Sim City and The Sims at Japanese Wiis and DSes, hoping that they'll stick. Elsewhere, Microsoft has teamed up with Final Fantasy creator Hironobu "The Gooch" Sakaguchi for a handful of RPGs and also bundled its console with Namco created RPG Trusty Bell. Still, Japan is a tough market to crack — just ask Sony with its PS3. Zing!
    Game Makers Target Japan [Rising Sun of Nihon]


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