In addition to Halo 3 branded Xbox 360 hardware and the Xbox 360 Messenger Kit keyboard, Microsoft is bringing new accessories to the console to help gamers "express their identity." European and Japanese gamers can express their identity even harder with a region exclusive light blue controller. All are $49.99 and will hit stores this October. Can you even imagine the hardcore identity expression possible with playing Blue Dragon with a blue controller? It's individuality to the extreme.

Hot New Accessories for Xbox 360 [Xbox.com]