EA aren't short of cash. Especially when it comes to cash they rake in from licenced football titles. Doesn't matter! You can always squeeze an extra dollar or two out of Madden and NCAA, and that's exactly what Electronic Arts are doing this year, with the upcoming NCAA 08 to feature advertiser-sponsored...achievements.

Complete a "Play Now" or "Dynasty Mode" game with a red zone efficiency rating of 100% and you unlock the Old Spice Red Zone Perfection achievement. You'll earn the Old Spice Red Zone Shutout gong if you manage to complete a "Play Now" or "Dynasty Mode" game without giving up a touchdown while in the Red Zone. Finally, you'll attain the prestigious Pontiac 4th Quarter Comeback achievement if you can come back from 14 or more points down at the start of the 4th quarter.

Earning advertisements? Welcome to 2007!

Achievements: NCAA Football 08 [Xbox360achievements, via Joystiq]