Along with animation and cartoon assets, the Chinese government is trying to give the game industry a boost by launching asset trading on the Shanghai United Assets and Equity Exchange (SUAEE) (in partnership with China's National Center for Animation, Cartoon and Game Industry). Things kicked off on Thursday, 28 June with thirty items were listed, mostly animated and folklore properties (perhaps some of the classic cartoon versions of 西遊記 Journey to the West?)

The center will provide an exchange platform for assets and equity, and offer fund-raising, intermediary and pricing services for companies, said Cai Minyong, president of Shanghai United Assets and Equity Exchange (SUAEE).

More than 30 items ... were listed on the exchange with a combined price of about US$4 million.

Of course, the idea of intellectual property being traded in a country notorious for not really caring about IP rights in any sense of the word is a little ironic. Still, China is desperately trying to give its homegrown game and animation industries a boost in an attempt to compete with countries like Korea, Japan, Taiwan, et al. We'll see how it pans out.
Trading starts on animation, cartoon and game industry exchange [ChinaDaily via Xinhua]

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