Good rule of thumb: Japanese game promotion events are dull. They usually involve people sitting on stools and poster boards. But Super Robot Taisen OG producer Takanobu Terada is different. He knows that a good game promotion involves one thing: RUNNING. And not just running, but spiriting through Akihabara! This morning, two hundred bystanders cheered him on as he filmed an internet commercial for Super Robot Taisen OG, which involved an Akiba dash. Dudes with backpacks and in flannel clapped thunderously when he reached the finish line. Takanobu Terada, today's nerd hero. Brian Ashcraft

Super Robo Ad [Famitsu]

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