Microsoft's Blue Dragon marketing team was recently the recipient of the—I'm told—very prestigious Gold Lion award in the Outdoor category at the Cannes Lions International Advertising Festival. It also nabbed a Bronze award for Best Use of Ambient Media: Large Scale. The team's outdoor promotion for the Mistwalker developed Xbox 360 RPG was titled "Big Shadow" and acted as an interactive display in Shibuya, a fashionable Tokyo district.

They're surely rubbing this achievement in the face of their competitors at Sony who walked away with only a Bronze Lion for the TWDA\MADRID designed PSP ad campaign "Guide Dog."

This overwhelming defeat would probably send former Advertiser of the Year Ken Kutaragi into a tizzy if he were still with the company. Michael McWhertor

Big Shadow [Canneslions Live 2007 via Gamerscore Blog]

Contact information for this author is not available.