Sony Computer Entertainment America CEO and president Jack Tretton has published his first PlayStation.Blog entry, adding a bit of PLAYSTATION 3 promise and a dash of Sony humility. Tretton does his blogger best to explain the PlayStation philosophy, pointing out the company's expectations for a console's lifecycle, expanding the market beyond teenage boys and not-too-bluntly saying "hey, we've been criticized before."

Jack makes his point, finally, a promise to the platform, after a quick history on the selling of hundreds of millions of PlayStation products:

We have to bring the games to market that will showcase what the PS3 can do and ultimately entertain you like no other games have. We need to provide proof of what the PS3 can do for you and work tirelessly to improve the value and justify your investment. At the end of the day, it's always been about the games.

He promises a number of PS3 exclusives, including a few surprises still due for E3, plus continued support the PlayStation 2 and PSP. And, look, you can Ctrl + F all you want, there's not a single mention of Cell or Blu-ray. Not even a lick about flying breakfast cars, either. Michael McWhertor

A Quick Look Back, A Strong Push Forward [PlayStation.Blog]