We know where Nintendo is relocating some of its sales and marketing employees and we know how many of them have decided to make the transition. What we weren't quite sure of was why. Mike Antonucci of the Mercury News caught up with Nintendo of America president Reggie Fils-Aime today in an attempt to shed some light on the move.

Fils-Aime says the move is an attempt to capitalize on some of "the heat and the action [that] is going on around new forms of entertainment" in Silicon Valley. According to Atonucci, Reggie says that Nintendo hopes to "develop more software that blends an entertainment experience with an educational or informational use" not unlike the company's Brain Age games, but most likely more inline with the wide array of non-traditional software experiences like Cooking Navi and Common Sense Training, currently only available in Japan.

Nintendo's experimental forays into using the Nintendo DS for navigating the Shigureden museum in Kyoto as well as installing the Nintendo Fan Network at the Seattle Mariner's Safeco Field are presumably good indications of how its hardware and software will expand the company's reach. Michael McWhertor

Nintendo opening new offices: an exclusive interview with Reggie Fils-Aime [Mercury News]

Contact information for this author is not available.