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    ESA Exec Leaves E3 for E4All

    Boy, it's been a day of job transitions, hasn't it?

    First Sony Computer Entertainment of America lays-off 80 to 100 people, then 90 percent of NOA's marketing department quits and now the woman behind the scenes of E3 has jumped ship to join the IDG World Expo.

    Carolyn Rauch, the former senior vice president of the Entertainment Software Association, was named vice president of event development today for the company that puts on the Entertainment for All and Macworld, among other expos.

    Rauch has been with the ESA almost since its inception and was most recently in charge of organizing the E3 Media & Business Summit.

    When I spoke to the now former president of the ESA, Doug Lowenstein, about the future of E3, he told me not to worry because it was in Rauch's loving hands. Should we be worried now?

    FRAMINGHAM, Mass.—(BUSINESS WIRE)—IDG World Expo, the leading producer of world-class tradeshows and events, today announced the appointment of Carolyn Rauch as Vice President, Event Development. In this role, Rauch will be responsible for business development initiatives and cultivating new events for IDG World Expo, with an emphasis on strategic planning and branding across all events.

    Ms. Rauch brings a diverse set of skills and more than 20 years experience to her new position. Prior to joining IDG World Expo, Rauch served as Senior Vice President of the Entertainment Software Association where she managed the association's new E3 Media & Business Summit, as well as public relations, research, aspects of the E3Expo trade show, grassroots campaigns, and other programs for the organization. Prior to joining the ESA, Ms. Rauch was a vice president at Robinson Lake Sawyer Miller, a strategic communications firm specializing in entertainment industry public relations. Her clients included MTV, Nickelodeon, and Comcast, to name a few. Ms. Rauch has also served in several political roles, including deputy national press secretary to U.S. Senator Bob Kerrey's 1992 presidential campaign, deputy press secretary to former U.S. Senator and Senate Budget Committee Chairman Jim Sasser, and New Hampshire press secretary and scheduler for former Governor Bruce Babbitt's 1988 presidential campaign.

    "Carolyn is a seasoned executive who brings a broad range of experience to IDG World Expo and we are thrilled to have her on board," said Mary Dolaher, CEO, IDG World Expo. "She will play a pivotal role in helping us build our event portfolio, as well as build on the success of our existing events."

    About IDG World Expo

    IDG World Expo (www.idgworldexpo.com) produces tradeshows and events for professionals seeking world-class education, peer-to-peer networking and one-stop comparison shopping. IDG World Expo's portfolio of conferences and events includes Entertainment For All™ (E For All™), Macworld Conference & Expo®, Next Generation Data Center™ (NGDC™), LinuxWorld Conference & Expo®, and LinuxWorld® OpenSolutions Summit™. IDG World Expo is a business unit of IDG, the world's leading technology media, research and event company.

    About International Data Group (IDG)

    International Data Group (IDG) is the world's leading technology media, events, and research company. IDG's online network includes more than 450 web sites spanning business technology, consumer technology, digital entertainment and video games worldwide. IDG publishes more than 300 magazines and newspapers in 85 countries including CIO, CSO, Computerworld, GamePro, InfoWorld, Macworld, Network World, and PC World. IDG's lead-generation service, IDG Connect, matches technology companies with an audience of engaged, high-quality IT professionals, influencers, and decision makers.

    IDG is a leading producer of more than 750 technology-related events including Macworld Conference & Expo, LinuxWorld Conference & Expo, Entertainment for All Expo (E for All), DEMO, and IDC Directions. IDC, a subsidiary of IDG, is the premier global provider of market intelligence, advisory services, and events. Over 900 IDC analysts in more than 90 countries provide global, regional, and local expertise on technology and industry opportunities and trends.

    Additional information about IDG, a privately held company, is available at http://www.idg.com.


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