As the current generation continues, how will the Wii do? Nintendo's senior vice president of marketing and corporate communications George Harrison thinks pretty dang well. What do we think? His title is too long. Harrison tells Wired's Chris Kohler:

We also have a belief that we can be, of this lifecycle, 40-45 percent of the hardware that's being sold. And that would be a phenomenal increase for us over the GameCube era. But on the other hand, we could get over 50 percent. And a lot of that depends on what our competitors do. If they only focus on the Grand Theft Autos and the Halos and things of that nature, they're focusing on a very tiny part of the market. The overall market is growing so dramatically that they're going to miss out on the opportunities that we're seeing in the expanded audience.

Fifty percent of the hardware sales? That means things could get real bloody between Microsoft and Sony. Brian Ashcraft

Harrison Interview [Game|Life]