Hollywood types, forget what you've heard. Video games are not beach towels. Or even coffee mugs. No, not anymore says Activision's Daniel Suarez. And he would know! (Activision recently released a Spider-Man 3 game, which can be best summed up in one word: Broken.) As Activision rolls out *another* movie game adaptation with Transformers: The Game, Suarez has this insight:

Video games are no longer considered another licensed consumer product like a coffee cup or beach towel like they were about 10 years ago. Film makers, studio executives and nearly everyone involved in the production, marketing and promotion of a film are now gamers or have kids who are gamers. This makes the process of developing a working relationship with the film makers and the studio a lot easier as they have a greater understanding of your end goal and have built up sensibilities about the video game medium that allows them to contribute thoughts and ideas to better integrate the intellectual property into the game.

That's a nice sell and all, but I'm as nervous about movie-game adaptations as I am about game-move adaptations. You? Brian Ashcraft

Talking With Activision [Game Daily via QJ.Net]

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