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25 To Life PR: “Not A Good Title”

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The 25 to Life bad publicity juggernaut keeps pissing off people right and left. The latest to get their panties in a bunch are Delaware County law enforcement officials, who are citing the game as an example of a video game that glorifies violence. The sensationalistic shooter was released way back in January and still works the public into a tizzy. The game's PR team isn't all that impressed either.

"Frankly, it is not a good title and under normal circumstances it would not be selling as well," said Michelle Curran, a public relations director for Eidos, the British producer of the game.

She also told The Philadelphia Inquirer the company did nothing to promote the 17 and up title. There were no TV ads, magazine campaigns or other promotions. The rational? The game did not have potential, the company thought. Good thing they released it though, because look at all the money they saved on advertising.

Full Article [Macon. com] Thanks, Alan!

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