The MCV Industry Excellence Awards were held in London last night, a gig that honours the best and the brightest in the industry, PR and retail in Europe. So who won? Everyone! Everyone's a winner, baby. That's no lie.

Well, it is. Nintendo cleaned up. They walked away with best PR, best marketing, best publisher and the big shiny Grand Prix award, which I hope to God came in the shape of a Mushroom cup.

Full list of winners, losers and those barely nominated for a thing (ie SCEE's PR) are after the clicky-click.

RETAIL

Independent Retailer
Winner: e-Play
Finalists: Chips, Grainger Games, Playtime Multimedia, Ninja Games

Entertainment Retailer
Winner: HMV
Finalists: Woolworths, Virgin, Asda, Tesco

Specialist Games Retailer
Winner: GAME
Finalists: Chips, Gamestation, Gamestop, CEX

Online Retailer
Winner: Play
Finalists: Amazon, GAME, Gameseek, Shopto.com

Star Store (in association with field marketing agency Channel Advantage, commissioned by MCV)
Winner: Gamestation (Birmingham New Street)
Finalists: Playtime Multimedia (Doncaster), Chips (Orpington), GAME (Braehead, Glasgow), HMV (Oxford Street, London)

Special Recognition Award (voted for by the MCV Retail Advisory Board)
Margaret Pearson - Centersoft

PEOPLE & INDUSTRY

UK Development Team
Winner: Travellers Tales
Finalists: Real Time Worlds, Evolution Studios, Rare, Rockstar Leeds

Distribution Team
Winner: Koch/Nindie
Finalists: Gem, Centresoft, Just, EUK
More...
MCV Industry Excellence Awards 2007 continued...

Unsung Hero
Winner: Blizzard Entertainment
Finalists: Capcom, Square Enix, Mastertronic/Blast, Koch/Nindie.com

Sales Team
Winner: THQ
Finalists: Nintendo/Koch, Ubisoft, Electronic Arts, Microsoft/Gem

Games Publisher
Winner: Nintendo
Finalists: Electronic Arts, Ubisoft, Sega, THQ

PR & MARKETING

PR Team
Winner: Nintendo/Cake
Finalists: Microsoft/Red/Edelman, Ubisoft, Electronic Arts/Shine Communications, Sega/Kazoo

New Games Brand
Winner: Guitar Hero (Activision)
Finalists: Brain Training (Nintendo), Gears of War (Microsoft), Just Cause (Eidos), Dead Rising (Capcom)

Trade Marketing Team
Winner: Ubisoft
Finalists: Sony Computer Entertainment, Vivendi Universal Games, Nintendo,
Sega

Marketing Team
Winner: Nintendo
Finalists: Microsoft, Ubisoft, Electronic Arts, THQ

Game Campaign
Winner: Gears of War (Microsoft)
Finalists: Wii Sports (Nintendo), Brain Training (Nintendo), FIFA 07 (Electronic Arts), Pro Evo 6 (Konami)

Grand Prix Award
Nintendo

Nintendo Tops MCV Excellence Awards [Next Gen]