Blizzard announced plans for BlizzCon 2007 Thursday, featuring everything from a silent auction to a character 'sound-alike' contest. All this and more for a mere $100USD per person, at the Anaheim Convention Center on August 3rd & 4th.

Considering the broad demographic spread of fans of Blizzard games, it will be interesting to see who (or what) shows up, and how many of them, especially considering QuakeCon is going on at the same time (August 2-5) at the Hilton Anatole in Dallas, TX. Decisions, decisions. Maggie Greene

Blizzard Annouces BlizzCon 2007 [via Slashdot]