The D&AD Awards (which stands for "Design and Advertising" Awards) that LocoRoco, Buzz, and Wii Sports are nominated for this year for game development, is sited as being an "educational charity" on their website and many of the articles I have been reading. Although on paper that might be true, I would like to just take a moment to clear all of that up.

The thing about how the D&AD Awards works in advertising is you have to pay a truckload of of money for every entry (your creative work) you submit, in hopes that you win a yellow pencil so that your work can then be bound in a $150 book called the D&AD annual that showcases that the "winners". Winning a yellow pencil is how everyone is advertising knows they're the nacho chip with the most cheese, and the annuals are always "a way to steal a good idea" (thanks expensive art school teacher for the tip - I know why you went so far in life!).

What will be interesting to see is how Playstation and Nintendo can actually pick up a D&AD Award for their innovative work they do without winning an award for the way their games are marketed. Kim Phu

Sony, Nintendo nominated for D&AD awards [Games Industry Biz]

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