And the in-game advertising gold rush continues. THQ have just announced a deal with ad firm Double Fusion, which will see ads appearing in a number of THQ's upcoming titles, including "titles based on the Juiced, MX vs ATV and Stuntman franchises". Jonathan Epstein, President and CEO of Double Fusion:

THQ's top games reach an enormous audience, critical to effective advertising. The addition of these next generation franchises allows us to offer an even more robust network to brands and marketers.

These are exactly the kind of in-game ads the industry needs. Primarily because, looking at the franchises the ads are appearing in, I'm never going to see them. Luke Plunkett

THQ, Double Fusion Sign Multi-Game Ad Deal [Gamasutra]

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