Earlier in the week I posted this article that predicted that marketing in gaming wasn't going to be as competitive as traditional methods. Although in-game marketing will remain a slow-growth trend, there is one thing marketers want to focus on that makes my skin crawl - marketing specifically to female adult players. The reasoning? Apparently, we hold the" majority of decision making buying power in the US", which either means we make more money than our counterparts or have no problem spending the money of our counterparts. I honestly don't mind doing both, but unless they're talking about getting some of John Galliano's fall collection for Dior to the Able Sisters, I don't see any cross promotion fever heading my way. Kim Phu

In-game Advertising to Hit $1.94 Billion [Next Gen]

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