Burning question: So when will the Xbox 360 Elite hit Europe? No clue, but Tim Ellis, head of games at retailer HMV, says:

All we understand is that it's at some point perhaps around the late summer...I feel sure that there'll be demand for this product, and Microsoft now enjoys the level of brand penetration and player loyalty for it to be successful... There should be quite a few core gamers out there that may want to upgrade or who will at least want the extra capacity now on offer.

Feels sure there will be demand? Enjoying brand penetration and player loyalty? Geez... Does this guy moonlight in Microsoft PR or something? Brian Ashcraft

Elite Hitting Europe This Summer, Perhaps [Games Industry]