At the PLAYSTATION 3 launch event in Paris, Microsoft found an opportunity to do a little guerilla marketing by sending French gamers queueing up for a PS3 a kind reminder via boat. You can check the video here, but don't forget to view the... splendor of the midnight launch event over at Jeux-France. They have loads of shots of the, um, festivities.
La PlayStation 3 sort en Europe... [Jeux-France]
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