While Microsoft's Xbox 360 marketing in Japan is apparently "not cool," it appears as though its Korean arm is making hipper efforts. Why take a look at this giant Xbox 360 bus! Writes reader Chris:

On my way to lunch today I spotted this xbox360 bus parked at a really busy intersection...The sign basically says "everything attractive (that draws/pulls) exists (inside/here)" then below "opening the age of perfect HD gaming" or "the age of perfect HD gaming is open" take your pick. Then there is a picture with Gears on the back.

As cool as "Jump In" and leaps and bounds and leaps better than "do do do." But, is it working? Brian Ashcraft