When the liminal and supraliminal have failed, there's only one option left. Korean venture start-up Xtive has developed a sound sequence that they say can subliminally cause gamers to stop playing. An inaudible sound sequence that is transmitted 10,000 to 20,000 times a second is their solution to the growing problem of game corruption in Korea, where 10 to 20 percent of teens are considered treatment-level web addicts.
"Experiences tell us kids or adolescents simply don't stop playing games when faced with forceful measures. Such attempts can also cause many side effects,'' (Xtive president) Yun said. "But our newly developed sound sequence tells them to stop playing on their own. We think this can make a real difference in the war against obsessive game play.''
I suppose when "Get up before you die," doesn't work, more extreme measures are called for.
Acoustic Wave Prevents Game Addiction [Korean Times, via GamePolitics]
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