Nearly four months after launch, Wii-less gamers are still camping out and lining up for the next rumored Wii shipment. So what is Nintendo doing to catch up with demand?
Nintendo of America prez Reggie Fils-Aime spoke on the subject in a recent interview with The Hub.
Nintendo manufactured, through the end of December, four million units worldwide. And to put this in perspective, the ramp up you need to have from a manufacturing standpoint to make four million units, and to make them flawlessly — our defect rate is miniscule — that's a huge challenge. Yet, because of the demand, because of the buzz, we could not satisfy consumers worldwide.
We work with our retailers to supply them on a regular and ongoing basis. Some retailers make decisions to hold product to support their circulars that typically drop on Sundays. But I'm now looking at a report that says in 93 percent of retail outlets, there are less than three hardware units available. That is a huge issue and something we're working very hard to fix.
Look, Reg. Less talk, more stock, okay? If this keeps up, someone's gonna get shot and then you'll really be sorry.
Hoo-Wii! [The Hub]
















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