The more I think about it, the more the NBA Live 07 achievement requiring 1,000 people to be online playing at the same time seems ridiculous. While I am all for viral achievements (you play with a certain person, you catch it and pass it to everyone you play with), this one assumes too much. It has nothing to do with fun or achieving and everything to do with how well NBA 07 sells. Points should not be dependent on game sales performance, period.
That having been said, Xbox 360 Achievements.org it trying again to gather the required number of people online in order to spread the achievement love. Apparently the last one, held by Achieve 360 Points.com, didn't work as planned, and X360a has stepped in to give it a go. Personally I think EA should just give them the points for buying the game in the first place, but until that happens this is all they've got. Good luck with that!.
X360A 1000 people online attempt... [Xbox360Achievements.org]
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