Microsoft's HD-DVD chances in Australia just took a bit of a knock; major discount retailer JB Hi-Fi have not just snuggled up to Blu-Ray, they're lying on their backs, legs akimbo, doing things that would make your mother blush. JB Marketing Director Scott Browning:

Blu-ray is the only format that has the ability to tell the whole story, with the most comprehensive offering on the market. With seven of Hollywood's leading studios accounting for the vast majority of 2006's home video sales, among the 170 plus companies globally that support Blu-ray Disc, it makes sense that content will be king when it comes to Blu-ray.

Indeed this is the reason that we have decided to only stock Blu-ray products at JB Hi-Fi. The range of exciting new film and TV releases as well as the potential back catalogue means that we can deliver everyone's favourite films on Blu-ray.

Well, that's a questionable decision. I wonder how much this cost Sony Australia..and how much it's going to cost Microsoft, since JB's cheaper prices on games make them a big player in the local industry. Luke Plunkett

JB bet on blu [Screen Play]

Send an email to the author of this post at .