Worst part of cell phone gaming? The controls. Face it, punching out an email is hard enough, let alone shooting up a hoarde of baddies. That tiny d-pad just doesn't cut it. A Russian company Industrial Design hopes to make cell phone game better, way better. Called the "CompactAnalog Thumbstick," it's a retractable joystick that pops up when pushed. Otherwise, it phone retains its traditional d-pad. Sadly, this is not a real product as of yet, but just a concept. A good one at that. Brian Ashcraft

Pop-Up Joystick [Boy Genius Report]

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