You might remember the clever Grand Theft Auto inspired Coke commercial that made the rounds in movie theaters and even appeared in a high profile spot during American Idol TV last year. It features a GTA style character rampaging through town, only to be turned to the light side by enjoying a Coke and a smile. The clip will be one of three different Coke commercials appearing in today's Superbowl. According to a Coca-Cola rep, the plan from the beginning was to air commercials on both American Idol and the Superbowl thus reaching a larger audience since, according to her, everyone doesn't watch American Idol.

Wait... they don't?

Super Bowl ads: K-Fed, Jay-Z, Robert Goulet? [CNN Money]
[via GamePolitics]

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