So Microsoft is advertising on the back of PSM magazine, encroaching on enemy territory, as it were. Well that's nothing compared to what is set to greet fans who purchase EA's European UEFA Champions League Event football game for the Xbox 360 once it hits stores. Turns out one of the event's major sponsors has a mighty big presence in the game.

You Got PS3 In My 360!S

As you can see from the screen (hit the link below for a larger image) this is a preview build of the game, but since the PlayStation 3 is a big sponsor of the event I doubt they would be taking it out for release. I suppose it will be odd seeing a PlayStation 3 ad appearing in a game that isn't even scheduled for the PS3, but that's just how the cookie crumbles in the magical land of licensing.

PlayStation 3 advert appears in Xbox 360 game [360 Gamer via Xbox Scene - Thanks T.G.!]